Founded in 1991 by Johnnie Boden, the British company Boden originally sold clothing on to men, with just 8 menswear products at the launch. It wasn’t until 1992 that they began selling womenswear too. Mini Boden, a childrenswear range, was introduced in 1996 by the then chief designer, Kate Barton.
April 1999 saw the launch of Boden’s website. It wasn’t long before company’s successes reached the US, and in 2002 they were able to expand to America and launch a website there too. 30% of all sales now originate from the US version of the site. In 2003, a larger website was acquired in Leicester to cope with the increase in demand, and in 2004, Boden opened their first shop in Hanger Lane, London. Boden is now also available in Germany since 2007, and Austria since 2009.
Today, the company has a number of lines aside from menswear, womenswear and Mini Boden; these include: Baby Boden, Johnnie B (a range for teenagers), a maternity range, petite and Limited Edition. 90% of sales of Boden’s sales now come from online, although the catalogue is still a major tactic in their marketing strategy.
Despite sending out thousands of catalogues every year, Boden try to ensure that they are not harming the environment. All their catalogues are made using recyclable products that come from sustainably managed forests. They also make efforts to package their products responsibly too.
5 Reasons to Use
- Responsibility towards the environment with recyclable catalogues and making efforts to help preserve the Rainforest.
- Strict ethical policy with all workers provided with decent working conditions and fair pay in factories sourced responsibly by them.
- Innovative on-trend collections for each season.
- ‘No-quibble’ returns policy.
Boden are fairly straightforward in their returns policy, stating that they operate on a ‘no-quibble’ basis. This means that if an item is returned within 3 months of receipt, you will get a full refund or an exchange with no questions asked.
Once this period is over, you still have up until a year after your order arriving to return anything that doesn’t reach your expectations. Even natural wear and tear are included on these, but anything that is severely damaged will not qualify. In the case of returns for up to a year, you will be given credit to the amount you paid for the product. If this opportunity is misused, such as repeat offenders ‘refreshing their wardrobe for free each season’, it will be spotted and action taken against them.
Any items returned must have the form attached to the delivery note included stating whether you’d prefer a refund or an exchange.
Returns are at your own expense however. Boden state that this is because they are transparent in their policies, and that competitor put up their prices to absorb the free returns cost.
Returns can take up to 21 days to process during busy times.