Ann Summers was first opened in 1970 with a single shop in Marble Arch, London by Kim Caborn Waterfield. It was named Ann Summers after the founder’s secretary, Annice Summers. She subsequently left the company following an argument with Kim, but the company retained the name.

The company grew to have six stores in the sex shop industry before it was bought by brothers Ralph and David Gold in 1972. At this point, it transformed into a high street branded shop selling quality lingerie too. Jacqueline Gold was installed in the company in 1981 by her father, David Gold. She is currently the Chief Executive at Ann Summers.

It was she who created the Party plan in 1981. Alongside selling offerings such as lingerie, swimwear, sex toys and cosmetics, Ann Summers also offer the Party Plan. These are women-only parties run by 7500 Party Organisers in which sex toys and lingerie are presented in the comfort of your own home. There are generally some party games and purchases of products from the catalogue.

Ann Summers has faced much controversy due to the adult nature of the company. A letter of complaint was received from Buckingham Palace against an advert featuring the Queen without endorsement. Their sound effects in a 2010 Halloween advert were subject to criticism, resulting in it being banned by the Radio Advertising Clearance Centre.

Latest Vouchers from Ann Summers

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5 Reasons to Use

  • Ann Summers parties which are unique to the industry.
  • Renowned high street retailer in the adult industry.
  • Exclusive products to Ann Summers such as the Rampant Rabbit vibrator.
  • Acquired the Knickerbox brand in 2000, bringing a range of comfort underwear alongside the overt one.
  • Up to date with collections on recent trends.

Returns Policy

Due to the nature of the industry, several of Ann Summers’ products are not able to be returned due to hygiene and security reasons unless in unopened packaging or faulty. These include: sex toys, condoms, lubricants, DVDs, massage oils and underwear with the hygiene strip removed.

If you wish to return an item that is faulty or in resaleable condition, they can be accepted for up to 30 days of receipt for a full refund or an exchange. This can be done in store or by post.

If you are returning an item that has been delivered to you, the return package needs to include the invoice sent with the order with the form on the underside filled in explaining which items you are returning and whether you want an exchange or return. There should be a freepost label included with your package, or you can use the address on the website. You should allow 7 working days for the parcel to reach Ann Summers.

The refund is issued to the original card used for purchase and will take around 5 to 10 working days to process to your card.